Daily Archives: April 13, 2010

Just a Reminder….

Lexus has been put through the media wringer lately and I thought we would put just a little information here that you may not be getting from the “free” press…

◊ Toyota’s direct investment in the United States exceeded $17 billion – Source: United States Operations 2009 Brochure
◊ More than half of the Lexus/Toyota/Scion vehicles sold in the U.S. were manufactured here – Source: United States Operations 2009 Brochure
◊ Toyota’s corporate operations has helped to employ over 200,000 people in North America 2 – Source: United States Operations 2009 Brochure
◊ Toyota plans to spend $100 million during the next four years on advanced research activity in North America -Source: Toyota.com
◊ Toyota donated nearly $65 million to U.S. charities last year—Source: Yoshi Inaba, 2010 Automotive News Congress Speech
◊ Toyota was ranked the number 1 company in R&D spending for all industries according to a Booz & Company study. We spent $9 billion
on cars for the future, or an average of more than $1 million PER HOUR! – Source: Yoshi Inaba, 2010 Automotive News Congress Speech

The Yankees went several years without a World Series win.  Great teams always bounce back because they have great people on the team.  What got Lexus number one in the luxury market is what will keep them number one for a long time.  Becoming the number one luxury automotive company was not a fluke or lucky.  It took years of dedication and hard work.