Monthly Archives: October 2010

We Need Your Trade!

We find ourselves in dire need of quality pre-owned vehicles.  Instead of going to the auctions and other 3rd parties, we would rather purchase back the vehicles we know—from our owners!

We are looking for all five brands we are proud to represent—Acura, Jaguar, Lexus, Mercedes-Benz, and Porsche.  We are looking for clean, low-mileage vehicles.

Please call 316.688.5000 and ask for Travis Brandenburgh, our General Sales Manager, for more information.  You may also click HERE to reach our Client Care Center to set an appointment to have your vehicle appraised.

Special Opportunity – Lexus

Fore!

Actually, we should be shouting “SIX”, as in six new Lexus Demo vehicles that were recently used at a major golf event (we can’t say which one) and driven by professional golfers and tournament officials.

We have one ES 350 and five RX 350s all with very little mileage and all of the benefits of the Luxury Experience, our unique initiative towards customer service.

Zero Zero Zero Zero Zero

No, this isn’t an attempt at describing a politician’s approval rating, but rather one of our most popular marketing programs is back!  Zero Percent interest on all 2010 and 2011 vehicles in stock!

You may finance up to $50,000 for up to 36 months on all 2011 models and 60 months on all remaining 2010 models.  The 2010 models will move fast with this promotion.

You should stop by NOW for the best selection of 2010 models.  Or, click HERE to contact the VIP Desk at the Client Care Center.

Honesty, Integrity, and Truth in Advertising

You may have seen some local automotive ads recently in the Wichita Eagle that may not be entirely true.

It seems that a local BMW dealership claims that ALL of their BMWs come with luxury leather…

While the BMW website says the STANDARD package is something called “leatherette” (does “leatherette” come from “cowettes”?).  Quite the different story, eh?…

The 3 Series The 5 Series The X3 Crossover

In fact, luxury leather is a nearly $1500 option.

Now, either this dealer doesn’t know his product very well (could this be why our Acura Franchise outsells BMW locally by a HUGE margin?) or do they just think no one will care knows any better… you decide for yourself…

And for the last time—–“FREE MAINTENANCE” is not free when the price of the vehicle is inflated to cover the expense!  When a BMW Sales Rep tells you about “free maintenance”, ask yourself the following:

  1. Does the Service Department at your local BMW get reimbursed by BMW for the service? Where do you think these funds come from?
  2. When BMW started the “free maintenance” program, did the entire lineup of vehicles have a nice price increase?
  3. If “free maintenance” is so great, why do the Edmunds.com “True Cost to Own” ratings favor Acura, Lexus, and Mercedes-Benz over a 5 year ownership cycle?
  4. If the BMW costs more because of the built-in cost of “free maintenance”, does it make even LESS sense to FINANCE the BMW and pay interest on the included price of “free maintenance”?

It’s kind of like “free health care”, someone has to pay…

When you can’t win with the truth, you may try a half-truth.  With tactics like these, one can only presume this is a desperate attempt to be relevant in the Wichita Luxury Market…

Extended Test Drive – Acura RDX

This is part of a series that will share my experiences driving some of the various luxury vehicles we sell.

Today we will review the Acura RDX.  Slotted between the larger MDX and the sportier ZDX, the RDX is a very sporty, crossover that will appeal to a very large segment of our client base.  A 5-seater, I had no problem loading three kids in the back.  They reported plenty of room and they said they thought the seats were soft.

My wife kept saying “cute”, which caused me to cringe and hit the gas momentarily to get a nice little surge to remind her that this car has a mean streak, too.  While the cargo space of the RDX is smaller than the MDX, it will still hold 2 large and 4 medium-sized suitcases with room for a few carry-ons as well.  The cup holders were within easy reach and my wife loved that her over-sized purse easily fit into the HUGE center storage space.

As for the drive, the RDX has a nice sporty feel.  Responsive steering coupled with the optional turbo-charged engine gives the RDX solid acceleration without feeling out of control.  In the construction zone where I live, I had to fight the urge to slalom the orange cones (at the urging of my boys) as we zipped past each one.

The sound system was a nice surprise.  I listen to AM 1330 (a shout out to Steve, Ted, and the crew) and they never sounded better.  Rich and soothing, AM never sounded better.  The XM radio stations sounded solid and full.  Another nice feature was the backup camera built into the rear view mirror.  I didn’t remember that the screen was there, and wondered why the mirror was so large and boxy.  When I put the RDX into reverse, it came on and I was pleasantly surprised at how clear and easy to use it was.

In closing, the RDX is a great crossover, that is large enough to hold a family of five, yet small enough to make parking easy and fun enough to enjoy spirited driving when you are alone.  Starting in the mid $30’s, with a very nicely equipped model for under $40,000, the RDX makes a GREAT value statement as well.

You owe it to yourself to test drive the RDX soon.  Be sure to “Friend” us on Facebook and follow our Twitter feed for more surprises and delights.